About

Siobhan Burke Tourism Editing

I’m Siobhán Burke and I established Wordhoard in 2010 when I began working with West Cork communities on their tourism strategies

My background is in Higher Education – my Ph.D. focused on 20th-century Irish writing – and I worked for 10 years as a lecturer in Higher Education before branching into project management, a move that was largely inspired by a passion for widening participation.

While I was teaching, writing, researching, and managing, I found that my real strength lay in helping other people to develop plans and inspire their own audiences. I lectured at Trinity College, Dublin, Staffordshire University, and other HE institutions before moving to West Cork, where I have strong family connections, in 2008.

Having left academia behind, I found its skills were a great match for the needs of tourism businesses and communities that were looking to rise to the challenges of modern tourism.

Responsible tourism development involves a capacity for strategic thinking and a realistic assessment of the opportunities and threats tourism can pose to communities and the environment. It draws on grassroots insights, and its strategies need to be owned and acted on by communities themselves. When a good plan is developed well and communicated and delivered effectively, it can be used to create meaningful, positive change.

Today, I offer tourism consultancy services to a range of tourism businesses and organisations, helping them to develop coherent and attractive strategies for growth. And I keep editing international relations work, not least because it is one way to travel the world…

The Irish farmers I work with, who take visitors on tours of their land, talk the same way about their pride, history, and sense of identity as the Palestinian farmers whose words I get to edit in academic research.

We have a lot to learn from each other if we can only get our messages across.

Recent Speaking Engagements

  • “Sustaining Tourism Through Experience Development” (Máire Ní Síthigh Autumn School, Courtmacsherry, October 2018)
  • “Developing Craft Tourism Global & Local Pespectives” (Laois, October 2018)
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