This summer looked a lot better from a distance for tourism businesses in West Cork! Of course, we had anticipated that domestic visitors would take their chance to head overseas after Covid restrictions lifted. But high fuel prices, rising business costs, and car hire hikes have combined with those changes in visitor behaviour to hit […]
A Fresh Approach for a New Tourist Season
As West Cork gets ready for the new tourist season, it’s worth pausing to think about the approach we want to take and what we’ve learnt over the last few years. What we’re heading into is definitely ‘a new normal’, so going back to what you did before the pandemic isn’t going to be the […]
Communicating the Value of a West Cork Holiday
As Irish holidaymakers start planning trips in Ireland in 2021, the question of value raises its head again. Pól O Conghaile wrote in The Independent this week about the perception that staycations are a rip-off. (The article is definitely worth your time to read!) And social media is swirling again with criticisms that Ireland offers […]
Keeping the Momentum Going: Strategies for Maintaining Tourism in West Cork this Autumn
Find out strategies you can use to keep the momentum going for West Cork tourism businesses this autumn.
The July Stimulus Package and Rural Tourism
The July stimulus package contains a range of measures that will have an impact on rural tourism, and there are key ways we can all boost its effects.
The Benefits of Using Plain English Online
How do you decide on the tone you take online? To keep your content accessible, it is a good idea to use plain English wherever you can and go slowly when you are introducing new or complex information. Ireland’s National Adult Literacy Agency says that 25% of people in Ireland have difficulties with literacy and […]