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Tourism

Difficult tourism season

Nudges that can win you business in a difficult tourist season

July 10, 2022 by Wordhoard

This summer looked a lot better from a distance for tourism businesses in West Cork! Of course, we had anticipated that domestic visitors would take their chance to head overseas after Covid restrictions lifted. But high fuel prices, rising business costs, and car hire hikes have combined with those changes in visitor behaviour to hit […]

Wordhoard Communications

Communicating the Value of a West Cork Holiday

February 28, 2021 by Wordhoard

As Irish holidaymakers start planning trips in Ireland in 2021, the question of value raises its head again. Pól O Conghaile wrote in The Independent this week about the perception that staycations are a rip-off. (The article is definitely worth your time to read!) And social media is swirling again with criticisms that Ireland offers […]

Autumn colours Sheep's Head

Keeping the Momentum Going: Strategies for Maintaining Tourism in West Cork this Autumn

August 30, 2020 by Wordhoard

Find out strategies you can use to keep the momentum going for West Cork tourism businesses this autumn.

Wordhoard Communications

West Cork Tourism – Steps Towards Recovery

April 19, 2020 by Wordhoard

At what should be the start of West Cork’s tourism season, all is quiet. The lockdown is a vital part of the country’s efforts to manage the COVID-19 public health emergency and key to our economic recovery, but it has brought one of our region’s most important industries to a shuddering halt. Over the last […]

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Projects

  • Destination and product development in Ireland’s Wild Atlantic Way, Ireland’s Ancient East, and Ireland’s Hidden Heartlands.
  • Preliminary business case for West Cork Music’s capital project.
  • Training and mentoring supports.
  • Copywriting for tourism, retail, and service-based businesses (print, digital, B2B, & B2C), including Digital that Delivers copywriting.
  • Copyediting and proofreading strategies, plans, toolkits, and reports for organisations at regional and national levels, including Local Authorities.

Clients

Fáilte Ireland, CEAI and The Discovery Partnership
West Cork Music Bantry Music Centre capital project
Irish Heritage Trust
    • School of Laws, University College London
    • Glen Pharmacy
    • Bantry Yarns
    • Manly – Ireland’s Pharmacy for Men

 

Specialist areas

  • Research and strategy development for national-level organisations, as well as SMEs.
  • Mentoring, training, and digital supports for SMEs in tourism and retail.

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