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Writing

The Benefits of Using Plain English Online

May 16, 2020 by Wordhoard

How do you decide on the tone you take online? To keep your content accessible, it is a good idea to use plain English wherever you can and go slowly when you are introducing new or complex information. Ireland’s National Adult Literacy Agency says that 25% of people in Ireland have difficulties with literacy and […]

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Projects include

  • Copywriting for tourism, retail, and service-based businesses (print, digital, B2B, & B2C), including Digital that Delivers copywriting.
  • Copywriting for a range of national-level organisations (inc. market guides, toolkits).
  • Copyediting and proofreading strategies and plans for a range of private and public sector organisations.
  • Creation of a destination development plan for Dublin’s coastal villages.
  • Destination and product development in Ireland’s Wild Atlantic Way, Ireland’s Ancient East, and Ireland’s Hidden Heartlands.
  • Training and mentoring supports for emerging tourism destinations and tourism/retail businesses.
  • Project management of two Fáilte Ireland Visitor Experience Development Plans and 2 LEADER projects.
  • LEADER/TOV mentoring and supports.
  • Website development and management for tourism businesses, national walking routes, and a range of retail SMEs.

Specialist areas

  • Research and strategy development conducted for national-level organisations, as well as SMEs.
  • Mentoring, training and digital supports for SMEs in tourism and retail.

Clients include

  • Fáilte Ireland
  • Irish Heritage Trust
  • Coventry University, UK
  • Glen Pharmacy
  • Bantry Yarns
  • Manly – Ireland’s Pharmacy for Men
  • Gallán Mór 

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