If you want to motivate and enthuse your audience as well as provide information, it can help to ask a professional writer for support.
We all want our words to produce a response, and there are all kinds of reasons why we might want people to take action based on our message.
You might want people to:
- Book a holiday to your destination
- Implement the findings of your research
- Identify and plan the small contributions they can make to your project
If the language you use is dry or over-complicated, it will be difficult for people to absorb and act on the message you are trying to get across. Good copywriting can communicate your ideas effectively, motivating and enthusing the people who encounter them, so that you start getting the results you are hoping for.
Copywriting support brings your words off the page. It makes useful information useable. If you want your audience to fully understand your message and take action on it, it is worth investing in help from a professional copywriter.
What does a copywriter do?
There are lots of different ways to work with a copywriter. Here are just some examples of how people engage with Wordhoard’s copywriting services to achieve their goals:
- Goal: Improve communication
Send draft copy over, chat to me about the context, and explain your goals for the final version. I will prepare a new version of your documents and send them back for review. I’ll then implement any further changes you need before sending on the final copy.
- Goal: Communicate findings and stimulate a response
Share will me all of the documents that need to be summarised for your audience. I can organise the ideas for you in a simpler document that delivers information clearly. I can also make sure that you successfully explain to your audience how they can act on the findings you are sharing with them.
- Goal: Fit a winning explanation of a complicated project into a funder’s application form
Whether you are applying for LEADER funding or completing an international research bid, the problem of how to explain your project within fixed word limits in response to fixed questions remains the same. Explain your project to me, and I will explain your project to them! While results can’t be guaranteed, Wordhoard’s clients have an excellent track record when it comes to securing good outcomes for funding bids.
- Goal: Produce case studies that show people what you do and how it works
I can carry out interviews and review data to feed into case studies that give a good picture of what you do and why it matters. Case studies can be an invaluable communication tool and a great spur to action for people who are not yet engaged with your work.
- Goal: Explain a business in a way that makes sense to its clients
You know what you do and you know how you would like your audience to see you. But, if you are struggling to build your audience and people aren’t grasping what you have to offer, I can help you figure out what the core of your message is and help you to present it more effectively. Whether you want to think of your clearer message as a ‘brand voice’ or just as a way of cutting through the noise, you’ll find that this kind of help starts to build your engagement with the people you want to reach.
Copywriting help can be useful for everyone from sole traders who are looking to hone their message to national organisations that are seeking to communicate complex information and ideas to a broad audience.
“Explain Your Message to Me, and I’ll Explain Your Message to Them”
In a nutshell, this is what Wordhoard’s copywriting service is about. The words that emerge at the end of the project should still feel like they belong to you. They will just be that bit shinier and more effectively pitched than they were at the start!
I can work with you to make your material engaging and accessible to the people you would like to reach. I can also make sure the information you are sharing works well in the forms you have chosen to use, whether you have opted to use social media, a brochure, a bid document, a webpage, a printed publication or a combination of the above.
Do get in touch to chat if you think I can help you with the message you are trying to get across.
Previous copywriting projects include:
- National guides passing on market research findings to industry audiences.
- Successful international funding bids with values up to £20m.
- Website copy for destination management organisations and tourism businesses of all sizes.
- Business plans and funding bids for small businesses and community organisations.
- Brand voice outlines and materials for small businesses and community groups.
Current clients include national agencies and universities in Ireland and the UK, as well as a wide range of small businesses and community organisations.
Get in touch
To find out how Wordhoard’s copywriting services can help you achieve your aims, contact Siobhán or call +353 (0)86 303 0991.