If you want to motivate and enthuse your audience as well as provide information, it can help to ask a professional copywriter for support.
We all want our words to produce a response, and there are lots of different actions we hope our messages will prompt.
You might be asking people to:
- Book a holiday to your destination;
- Buy your products and become a loyal online customer;
- Implement the findings of your research;
- Give funding to your project;
- Be inspired to contribute towards implementing your strategy.
If the language you use is dry or over-complicated, it will be difficult for people to absorb and act on your message.
Good copywriting – online and off – communicates your ideas effectively, motivating and enthusing the people who encounter them, so that you start getting the results you are hoping for.
Copywriting support brings your words off the page and the screen. It makes useful information useable. If you want your audience to fully understand your message and take action on it, it is worth investing in the services of a professional copywriter!
What does a copywriter do?
There are lots of different ways to work with a copywriter. Here are just some examples of how people engage with Wordhoard’s copywriting services to achieve their goals:
Goal: Find a voice for your business that will engage your customers
You know what you do and you know how you would like your audience to see you. But, if you are struggling to build your audience and people aren’t grasping what you have to offer, I can help you figure out what the core of your message is and help you to present it more effectively.
Whether you want to think of your clearer message as a ‘brand voice’ or just as a way of cutting through the noise, you’ll find that this kind of help starts to build your engagement with the people you want to reach.
Goal: Create a compelling customer journey, that wins you loyalty as well as sales
A coherent website structure, a strong brand voice, search engine optimisation, compelling calls to action, and strong copy across all the channels you’re using are among the elements involved in selling well online.
It can be difficult to know where to start, if you are a sole trader or a small business competing with everyone else in the online space. So, when you want to organise your products, services, and your message in ways that are coherent and enticing to your website visitors and search engines, we can help you to sift, sort, organise, optimise, and sell effectively.
Wordhoard combines strong copywriting and a strategic approach, driven by research-based insights into your target markets and customer journeys. We can also train and mentor you as you take ownership of your website, its copy, and its social media channels in the long term.
Goal: Communicate findings and stimulate a response
You’ve conducted research and now it’s time to communite your findings. Share with me all of the documents that need to be summarised for your audience, and I can organise the ideas for you in a clear, motivating document that delivers information clearly and inspires action.
I will help you to successfully explain to your audience how they can act on the findings you are sharing with them. I can also project manage the process of compiling your report or toolkit in collaboration with your team.
Goal: Fit a winning explanation of a complicated project into a funder’s application form
Whether you are applying for LEADER funding or completing an international research bid, the problem of how to explain your project within fixed word limits in response to fixed questions remains the same.
Explain your project to me, and I will explain your project to them, telling a story that cuts through to funders and helps get your bid to the top of the pile!
While results can’t be guaranteed, Wordhoard’s clients have an excellent track record when it comes to securing good outcomes from funding bids.
Goal: Produce case studies that show people what you do and how it works
I can carry out interviews and review data to feed into case studies that give a good picture of what you do and why it matters. Case studies can be an invaluable communication tool and a great spur to action for people who are not yet engaged with your work.
Copywriting services can be useful for everyone from sole traders and small businesses looking to organise and sell what they offer to national organisations that are seeking to communicate complex information and ideas to a target audience.
“Explain your message to me, and I’ll explain your message to them”
In a nutshell, this is what Wordhoard’s copywriting service is about. The words that emerge at the end of the project should still feel like they belong to you. They will just be that bit shinier and more effectively pitched than they were at the start!
We can work with you to make your material engaging and accessible to the people you would like to reach.
We can also make sure the information you are sharing works well in the forms you have chosen to use, whether you have opted for social media, a bid document, a webpage, a printed publication, or a combination of the above.
Do get in touch to chat if you think we can help you with the message you are trying to get across!
Previous copywriting projects include:
- Digital that Delivers copywriting for tourism websites – This Fáilte Ireland programme supports the digital transformation of the visitor experiences sector.
- Strategies and action plans for regional and national organisations in the private and public sectors.
- Website and print copywriting for tourism and retail businesses of all sizes.
- National guides passing on market research findings to sector-specific audiences.
- Business plans and funding bids for small businesses, community organisations, and clusters.
- Brand voice outlines and materials for businesses and community groups.
- Successful funding bids with values up to £20m (including Enterprise Ireland and EU funding bids and development strategies).
Current clients include national agencies and universities in Ireland and the UK, as well as a wide range of businesses and community organisations in Ireland.
Get in touch
To find out how Wordhoard’s copywriting services, website supports, and other forms of assistance can help you achieve your aims, contact Siobhán via this website or call +353 (0)86 303 0991.